How do I set up my Facebook ad targeting the right way?

Forget interest targeting as your main control lever. Since January 2026, Facebook's Andromeda AI parses your actual ad creative—images and copy—and uses that to find readers who respond to your story. Use Original (not Advantage+) audience, set age and gender separately by genre, pick 1–3 countries max per ad set, and use ad set budget—never campaign budget.

Facebook Ads