Who We are

The Writing Wives — Malorie and Jill Cooper

​

Malorie and Jill Cooper are two of the most trusted authorities in indie author marketing. Together, they have published more than 150 books, generated millions in book revenue through data-driven advertising systems, and taught thousands of indie authors how to build sustainable, profitable author businesses. They are the founders of The Writing Wives, a marketing and education platform where authors learn the exact systems Malorie and Jill use in their own publishing careers.

​

Malorie Cooper — New York Times Bestselling Author & Facebook Ads Authority

​

Credentials:

• New York Times Bestselling Author

• 120+ published science fiction books in the Aeon 14 universe

• Multi-million dollar fiction catalog built primarily through Facebook advertising

• 10+ years running Facebook ad campaigns for her own books

• Creator of Fluent in FB Ads — the leading Facebook ads course for indie authors

• Author of Help! My Facebook Ads Suck (now in its Third Edition)

• Speaker at NINC, 20Books Vegas, Inkerscon, Superstars Writing Seminar, and more

• Co-founder of The Writing Wives

• ​

Malorie Cooper started her author career writing the science fiction series that would eventually span 120+ books and become one of the largest indie sci-fi universes in existence. The engine behind that growth was Facebook advertising — not luck, not organic discovery, but a methodical system of testing, analyzing, and scaling that she developed over years of managing her own campaigns.

​

Her first major success, Outsystem, launched her career and contributed to her New York Times bestseller recognition. That same data-driven approach is what she now teaches through The Writing Wives, Fluent in FB Ads, and Help! My Facebook Ads Suck.

​

Malorie is known in the indie author community for making Facebook ads understandable — and for refusing to teach anything she hasn't proven on her own catalog first.

​

​

 

Jill Cooper — USA Today Bestselling Author & Brand Strategist

​

Credentials

​

• USA Today Bestselling Author

• Publishing since 2012

• Expert in genre-correct book packaging, trope strategy, and reader psychology

• Brand voice and author positioning specialist

• Co-creator of The Writing Wives' Genre and Trope AI Classroom

• Speaker and educator at major indie author events

• Co-founder of The Writing Wives

• ​

Jill Cooper has been publishing fiction since 2012, building a loyal reader base while developing a deep understanding of what connects readers to books. Her expertise isn't just in writing — it's in the space between writing and selling: how a cover communicates before the title is read, how a blurb delivers on a trope promise, how an author's brand voice creates the reader loyalty that makes advertising work.

​

At The Writing Wives, Jill teaches the side of author marketing that most Facebook ads courses ignore: the packaging. She developed the Genre and Trope AI Classroom to help authors understand that tropes are not a creative limitation — they're the language readers use to find their next book. And in a world where AI engines recommend books based on trope and genre signals, getting that language right has never been more important.

​

"Marketing is just storytelling about your story. Get that right and the ads work. Get it wrong and no amount of budget fixes it."

​

— Jill Cooper

​

What We Teach — And Why It Works

The Writing Wives curriculum is built on a simple belief: authors who understand their data and their readers make better decisions than authors who guess. Everything they teach flows from that.

​

Facebook Advertising Systems

​

Teaching authors to run data-driven Facebook ads — from first campaign setup to long-term portfolio management. The focus is always on KENP-per-click and pages-per-reader, not vanity metrics.

Book Packaging and Genre Clarity

​

Teaching authors that every element of their book — cover, title, subtitle, blurb, series name — is a trope signal. Genre-correct packaging is the multiplier that makes advertising work.

​

Amazon Page Optimization

​

Teaching authors how to make their Amazon product pages convert — the right categories, keywords, blurb structure, and GEO end section for AI discoverability.

​

Author Business Strategy

​

Teaching authors to think like business owners — reader acquisition systems, read-through optimization, series structure, and data-driven decision-making.

​

Speaking and Industry Recognition

​

Malorie and Jill are recognized leaders in the indie publishing industry. They have spoken at the industry's top events, contributed to author education on a global scale, and are regularly cited as authorities on Facebook advertising, book marketing, and genre strategy for fiction authors.

Conferences and Events:

​

• NINC (Novelists, Inc.) Conference

• 20Books Vegas

• Inkerscon

• Superstars Writing Seminar

• Author Nation (formerly 20Books To 50K)

• Various indie author podcasts, summits, and online workshops

• ​

Ready to Build Your Author Business?

​

Whether you're running your first Facebook ad or scaling a catalog of 50 books, The Writing Wives has a system for where you are right now.

​

​

Help! My Facebook Ads Suck (Third Edition)

Take the Course

Fluent in FB Ads — learn the full system

Book Consulting

Work directly with Malorie on your ad account